Amnesty International

Direct Response Campaign

I cut my chops on hardcore direct response/direct mail at The Hacker Group in Seattle.

Amnesty International Campaign for 2009
It was easy for me to write for Amnesty International. If I believe in something -- really believe in it -- the words just pour out.
Scroll down to see two different campaigns I conceived and wrote. The first is about human rights abuse in general. The second specifically addresses the abuse of enemy combatants at Guantanamo Bay. (It's a long read, but powerful and impactful.)