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Resume


AWARD-WINNING COPYWRITER & CONTENT CREATOR   BRAND ADVOCATE 

DEBBIECANTWELL.COM   BELLEVUE, WA   425.785.0753   DEBBIE.CANTWELL@GMAIL.COM

I’m passionate about the written word. I’m equally obsessive about finding the magic combination that compels a customer to act. I’m confident in my ability to adopt any tone and switch between voices seamlessly. I’m as comfortable speaking to teams as I am to a client or executives. I understand the need for consistency while allowing the opportunity for freshness and originality. I can juggle multiple assignments, meet impossible deadlines, and still make it a priority to show kindness to my teammates and compassion to those I manage. Fluent at creating copy for collateral, direct mail, video, feature articles, web, and eCommerce in industries including retail, medical, technology, financial and legal.

Skills & Awards

Producing Compelling Copy
Advertising Campaigns
Web & eCommerce
Print & Direct Mail
Communications Strategy
Mentoring
Process Efficiencies
B2B & B2C
Microsoft Office
InDesign
& More

Awards
CNN Hero, Pink Daisy Project | Retail Ad Council, Silver Award

PROFESSIONAL EXPERIENCE

FREELANCE COPYWRITER, CONTENT & MARKETING CONSULTANT
DEBBIE CANTWELL CONSULTING | 2000 - Present

Current projects include:
Managing Director for Pink Daisy Project, social media for Balance Physical Therapy

Prior clients included:

Microsoft, Nordstrom Marketing, Nordstrom Bank, Julep, Paula’s Choice,
Yakima Valley Memorial Hospital, Central Washington Bridal Fair, Yakima Valley Credit Union,
Yakima Symphony Orchestra, Sight & Sound Entertainment and KOMO Radio/Television

FOUNDER & DIRECTOR
THE PINK DAISY PROJECT | 2008 - PRESENT
  • Created small, grass-roots non-profit that provides care and comfort to young women with breast cancer on a national level, supporting approximately 200+ families each year
  • Conduct $100k in fundraising each year, in addition to working full-time for corporate organizations
  • Continually study cost-cutting opportunities on printing, website, shipping & promotional products to ensure donations are used most wisely

COPY MANAGER
DRUGSTORE.COM / BEAUTY.COM | 2010 - 2016

  • Selected leader of drugstore.com Foundation committee for corporate giving
  • Oversaw creative consistency, brand guidelines. Developed and wrote creative concepts and marketing content for eCommerce.
  • Member of senior team leadership which focused on improving employee engagement and driving day-to-day workload and creative direction. Managed a full-time writing team and freelancers.
  • Supervised content for family of websites owned by Walgreens and led a Walgreens copy team for universal consistency
  • Analyzed customer behavior using A-B testing to find the most cost-effective best practice
  • Streamlined work flow process to skip redundant and/or irrelevant steps

COPYWRITER
THE HACKER GROUP | 2008 - 2009
  • Designed and authored creative concepts and marketing strategies for direct response mail and interactive programs for clients such as AT&T, Comcast, Medicare, and Amnesty International.
  • Wrote for B2B, customer acquisition, and customer lifecycle management.

RETAIL COPYWRITER
EDDIE BAUER, INC. | 2006 - 2008
  • Developed creative concepts for store signage, product packaging, product hangtags, employee communications, seasonal campaigns, store opening/closing campaigns, and loyalty program.
  • Created customer collateral to announce store openings and sales
  • Study word economy to shorten & strengthen in-store signage

CREATIVE DIRECTOR
NORDSTROM CUSTOMER COMMUNICATIONS | 1999 – 2000
  • Supervised the process of developing concepts and creating printed materials.
  • Launched new department and developed creative team. Managed the development and production of direct mail and collateral. Recruited, hired, trained, and managed a staff of writers and designers.
  • Managed brand standards, wrote and edited copy, developed and authored guidelines and procedures. Conceptualized creative concepts and content alone and in groups
  • Created template menu for internal clients to streamline creative process

COPY MANAGER
NORDSTROM NEWSPAPER ADVERTISING | 1995 - 1999
  • Developed and wrote procedures and guidelines including corporate copy standards guide.
  • Supervised writing team in content development for newspaper ads. Managed creative teams in development of special projects that included store-opening, holiday and sale campaigns. Approved, edited, and proofed copy and concepts.
  • Motivated and inspired staff through the development of continuing education programs.
  • Collaborated with corporate attorneys and Nordstrom executives on making ideas and concepts exclusive to Nordstrom.

 

PREVIOUS EXPERIENCE
KOMO Radio & TV, Public Affairs Asst. Mananger
Sight & Sound Entertainment, Video writer & producer


Education
Seattle Pacific University
Bachelor of Arts in Broadcast Journalism