Resume
AWARD-WINNING COPYWRITER & CONTENT CREATOR BRAND ADVOCATE
DEBBIECANTWELL.COM BELLEVUE, WA 425.785.0753 DEBBIE.CANTWELL@GMAIL.COM
I’m passionate about the written word. I’m equally obsessive about finding the magic combination that compels a customer to act. I’m confident in my ability to adopt any tone and switch between voices seamlessly. I’m as comfortable speaking to teams as I am to a client or executives. I understand the need for consistency while allowing the opportunity for freshness and originality. I can juggle multiple assignments, meet impossible deadlines, and still make it a priority to show kindness to my teammates and compassion to those I manage. Fluent at creating copy for collateral, direct mail, video, feature articles, web, and eCommerce in industries including retail, medical, technology, financial and legal.
Skills & Awards
Producing Compelling Copy
Advertising Campaigns
Web & eCommerce
Print & Direct Mail
Communications Strategy
Mentoring
Process Efficiencies
B2B & B2C
Microsoft Office
InDesign
& More
Awards
CNN Hero, Pink Daisy Project | Retail Ad Council, Silver Award
PROFESSIONAL EXPERIENCE
FREELANCE COPYWRITER, CONTENT & MARKETING CONSULTANT
DEBBIE CANTWELL CONSULTING | 2000 - Present
Current projects include:
Managing Director for Pink Daisy Project, social media for Balance Physical Therapy
Prior clients included:
Microsoft, Nordstrom Marketing, Nordstrom Bank, Julep, Paula’s Choice,
Yakima Valley Memorial Hospital, Central Washington Bridal Fair, Yakima Valley Credit Union,
Yakima Symphony Orchestra, Sight & Sound Entertainment and KOMO Radio/Television
FOUNDER & DIRECTOR
THE PINK DAISY PROJECT | 2008 - PRESENT
Created small, grass-roots non-profit that provides care and comfort to young women with breast cancer on a national level, supporting approximately 200+ families each year
Conduct $100k in fundraising each year, in addition to working full-time for corporate organizations
Continually study cost-cutting opportunities on printing, website, shipping & promotional products to ensure donations are used most wisely
COPY MANAGER
DRUGSTORE.COM / BEAUTY.COM | 2010 - 2016
Selected leader of drugstore.com Foundation committee for corporate giving
Oversaw creative consistency, brand guidelines. Developed and wrote creative concepts and marketing content for eCommerce.
Member of senior team leadership which focused on improving employee engagement and driving day-to-day workload and creative direction. Managed a full-time writing team and freelancers.
Supervised content for family of websites owned by Walgreens and led a Walgreens copy team for universal consistency
Analyzed customer behavior using A-B testing to find the most cost-effective best practice
Streamlined work flow process to skip redundant and/or irrelevant steps
COPYWRITER
THE HACKER GROUP | 2008 - 2009
Designed and authored creative concepts and marketing strategies for direct response mail and interactive programs for clients such as AT&T, Comcast, Medicare, and Amnesty International.
Wrote for B2B, customer acquisition, and customer lifecycle management.
RETAIL COPYWRITER
EDDIE BAUER, INC. | 2006 - 2008
Developed creative concepts for store signage, product packaging, product hangtags, employee communications, seasonal campaigns, store opening/closing campaigns, and loyalty program.
Created customer collateral to announce store openings and sales
Study word economy to shorten & strengthen in-store signage
CREATIVE DIRECTOR
NORDSTROM CUSTOMER COMMUNICATIONS | 1999 – 2000
Supervised the process of developing concepts and creating printed materials.
Launched new department and developed creative team. Managed the development and production of direct mail and collateral. Recruited, hired, trained, and managed a staff of writers and designers.
Managed brand standards, wrote and edited copy, developed and authored guidelines and procedures. Conceptualized creative concepts and content alone and in groups
Created template menu for internal clients to streamline creative process
COPY MANAGER
NORDSTROM NEWSPAPER ADVERTISING | 1995 - 1999
Developed and wrote procedures and guidelines including corporate copy standards guide.
Supervised writing team in content development for newspaper ads. Managed creative teams in development of special projects that included store-opening, holiday and sale campaigns. Approved, edited, and proofed copy and concepts.
Motivated and inspired staff through the development of continuing education programs.
Collaborated with corporate attorneys and Nordstrom executives on making ideas and concepts exclusive to Nordstrom.
PREVIOUS EXPERIENCE
KOMO Radio & TV, Public Affairs Asst. Mananger
Sight & Sound Entertainment, Video writer & producer
Education
Seattle Pacific University
Bachelor of Arts in Broadcast Journalism